Placing of aroma compounds by food sales promotion in chosen services business
نویسندگان
چکیده
منابع مشابه
Using data envelopment analysis (DEA) to improve the sales performance in Iranian agricultural clusters by utilizing business networks and business development services providers (BDSPs)
Business clusters play an important role in developing and improving the economic performance of countries and in promoting the welfare of people. Business development service providers (hereafter referred to as, BDSP) have a considerable role in providing specialized services pertinent to the conditions of active enterprises in clusters and in promoting their performance level in order to impr...
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15 صفحه اولSales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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ژورنال
عنوان ژورنال: Potravinarstvo
سال: 2016
ISSN: 1337-0960
DOI: 10.5219/666